How to delete your Esselunga account

About deleting your Esselunga account

Esselunga is one of Italy's largest supermarket chains, offering an extensive online shopping portal and a loyalty program through the 'Fìdaty' card. As a major retailer, Esselunga collects significant amounts of data, including your purchase history, preferred store locations, home delivery addresses, and payment details used for online orders. By maintaining an account, you allow Esselunga to track your consumption patterns to provide personalized discounts and loyalty points.

Users may choose to delete their Esselunga account for several reasons related to the service's specific operations:

• Desire to limit the tracking of grocery shopping habits for targeted marketing.
• Concerns regarding the storage of physical home addresses associated with home delivery services.
• Switching to local, independent markets or competitors after moving away from areas served by Esselunga's logistics network.
• Consolidating digital footprints to reduce the risk of potential data breaches involving loyalty program databases.

What happens to your data

When you request the deletion of your Esselunga account, the platform typically processes the removal of your personal digital footprint. This includes the termination of your access to the digital grocery shop and the potential disconnection from your physical Fìdaty card benefits. However, Esselunga is subject to Italian and European fiscal regulations regarding commercial transactions, meaning they must retain certain records of your purchases for accounting and tax purposes.

Types of data Esselunga handles:

• Personal identity data: Name, tax code, and contact information.
• Transactional history: Records of all grocery items purchased and payment methods used.
• Loyalty data: Fìdaty points balance, redemption history, and reward preferences.
• Delivery data: Stored addresses, delivery time slots, and historical orders.

Privacy considerations

Using the Esselunga digital platform involves constant interaction with tracking cookies and analytics designed to optimize the shopping experience. Esselunga uses your browsing behavior on their site to determine which promotional flyers or products to suggest to you. If you value digital privacy, you should take proactive steps to limit your footprint while using their services.

• Opt-out of non-essential cookies via the Esselunga cookie management settings.
• Regularly update your marketing preferences in the user dashboard to stop receiving personalized newsletters.
• Use a secondary email address specifically for shopping accounts to isolate marketing communications.
• Delete your history of saved credit cards within the payment settings section if you do not plan on frequent ordering.

Frequently Asked Questions

Will deleting my account cancel my physical Fìdaty card?

Deleting your digital profile usually severs the connection to the loyalty points system, which may render your physical Fìdaty card inactive or disconnected from digital rewards.

Can I request deletion via the Esselunga mobile app?

While some settings are accessible via the app, complex account deletions often require formal requests to the data controller if the 'Delete Account' button is not explicitly present.

Does Esselunga keep my purchase history after I delete my account?

Esselunga keeps records of transactions as required by law for accounting records, even if your personal user profile is deactivated.

Will I stop getting marketing emails after deleting my account?

Yes, processing your account deletion request should trigger an automatic removal from their marketing mailing lists, though it may take a few days to propagate.

Can I reactivate my Esselunga account later?

Typically, account deletion is treated as a permanent closure. You would likely need to register as a new user with your details if you decide to return to the service.

Is it possible to export my shopping data before deletion?

Under GDPR, you have the right to request access to the data Esselunga holds on you, which you should exercise before proceeding with the final deletion request.